Ill Manors: Print platform

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

The main target audience for this interview is a male audience for late twenties to late thirties. The interview focuses on expensive clothing which are trending in fashion and so would attract those who are middle or upper class men. However,  I think the core target audience would also target 18 - 30 year old age bracket as the younger market would be more self conscious about their body image and would also be more likely to change. Through the use of Plan B in this article, it would appeal to the younger demographic as they are more likely to be interested in him.

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?

 Personal Relationships - Due to the number of people within the population becoming overweight, more people will be able to identify with some of his struggles.  Surveillance - The audience are able to view part of Ben Drew's life.

3) What codes/conventions of print interviews can you find in the article? 

The conventions of a formal mis-en-scene could connote his serious business, seeing that he's obviously wearing what seems to be an expensive piece of tuxedo. Even below it in the article, the clothing is price tagged: Tartan blazer: Vivienne Westwood at Selfridges (£925); Shirt: Mark Powell (£150); Tie: stylist's own. The article follows a question/answer format, a typical convention in magazine articles. However, another convention would be the use of names/titles of people, and not to mention, quotes from both the interviewee and interviewer.

4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?

The narrative is in the form of a chronological journey where the reader would want to read 'till the end to know the end result/new equilibrium,specifically, the journey of Plan B's fitness routine, right from before his routine to after completion of it. 

5) What synergy can you find between this text and the broadcast examples we have studied so far?

The article talks about Plan B's film 'ill manors' not long before it's released. The article acts as positive promotion for the film, creating synergy. Making him known as both a music artist and a director. 

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

In terms of the website that the article has been posted in, the target audience would probably be young adults, maybe older adults too, if they prefer gossip and interesting news. However, what's more significant is the fact that there is attraction drawn from Plan B as an artist, so his audience being young teenagers, preferably view other things included in the article such as politics, regarding David Cameron's name being mentioned.

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?

The article provides personal identity, in a way, since Plan B discusses the London Riots, and many people in London, who will be more likely to read it, will have been affected in some way by it, and therefore identify with the problems brought to the surfaced by it. This also provides surveillance, since it discusses social issues and the London Riots, providing the reader information on it that certain media outlets may not

3) What codes/conventions of print interviews can you find in the article? 

The codes and conventions used such as his clothing - a hoodie that carries connotations of the troubled youth that we see today, involving anti-social behaviour, criminal, etc. Also to mention, Plan B holds a lit cigarette in his mouth which then again has connotations of harm, etc, and to say the least, it is not very formal and in respect instead has an aggressive tone, just like his views on David Cameron in the article. 

4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?

The film also links to Plan Bs political views which inspired and shaped up the narrative of the film. It is relatable to youth who feel like society has left them and victimised them due to their actions or appearance.

5) What synergy can you find between this text and the broadcast examples we have studied so far?

There is this cross promotion between the music and the film for ill Manors and the fact that he is being featured in a music magazine is particularly important as the readers would be interested in his music, so the use of promoting his film through this is a clever way of highlighting to the readers about the release of this film. This interview also contains expletives, which is very similar to the SB.TV interview and the use of his dialect there is similar to the way it has been written here; this would have been done to capture the essence of Plan B himself.



1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

The typical Guardian reader would be quite young and affluent. According the the Guardian newspaper themselves, they believe that their core readership consists of "urban consumers with a keen sense of adventure when it comes to trying new products and experiences." It is explicit to then see that the link between this and the definition of an explorer is almost exact, therefore the pyschographic group that majority of The Guardian's readership would belong to, would be explorers. It is also a left wing broadsheet newspaper, therefore would focus on socialist ideologies rather than conservative. 

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?

The interview both entertains the reader and informs them about Plan B's life and what his childhood was like. By doing this, the audience begins to form an emotional attachment towards Plan B, and therefore would want to explore more about him, which may result in them watching the film itself. 

3) What codes/conventions of print interviews can you find in the article? 

In terms of codes/conventions the article holds a medium close up of Plan B which I would say is quite typical of these types of articles. Also, further down in the interview there is another picture namely of Riz Ahmed in a scene from ill manors which is fairly typical when newspapers/magazines interview a film producer/director. To add, there were the names/titles of people and work, and the quotes from the interviewee and interviewer. 

4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?

I think the narrative of Plan B is what keeps the reader intrigued as he as an individual is so complex and intricate that there is so much to explore with him. The fact that every paragraph tells a different story of his life helps the reader understand Plan B as Ben Drew rather than an artist and a director. The fact that he uses this as a tool to promote his film is a clear promotional technique which causes the reader to sympathise with him, understand him, and therefore want to watch his film. 

5) What synergy can you find between this text and the broadcast examples we have studied so far?

In this article, due to the heavy focus on Plan B's life, it discusses his music career and his debut as a director, which creates synergy, having talked about not only his previous albums and the film and soundtrack to it.

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

The Daily Mail is a tabloid newspaper, which is targeted mainly at the middle class demographic. The readers would predominantly be conservative as it is a right wing newspaper. In terms of psychographics, I think the core group that would read this newspaper would be succeeders as they seek control and are more conservative rather than socialist. 

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?

The article uses derogatory terminology is quite conventional for a negative reviews and the use of the puns and satire make the whole article seem more sarcastic and irrelevant as an artistic film. This is particularly interesting also as the reviews within the article reveal that their own readership dislike the review and actually most do not agree with this opinion. 

3) What codes/conventions of print interviews can you find in the article? 

The article has typical conventions of print interviews such as having a headline,social media links and things like the main image along with a caption along with it explaining the image. Another, conventions are that it holds quotes from other specialists/sources and the other opinions too, so the target audience can automatically agree with what they are saying because the quotes and opinions would be based upon what the daily mail are saying in their whole article. 

4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?

 it is a review, it gives little narrative and story out of all four examples. The only theme in the article appears to be ridiculing the film, and in general, the working/under class.

5) What synergy can you find between this text and the broadcast examples we have studied so far?

The synergy that we can see is having the trailer in the article for the audience to see, even though this was there to be used to mock the actual film itself it could promote a niche audience who disagree with this and end up watching the film instead.