Narrative blog task

500 Days of Summer is unique in the sense that it's narrative is not presented chronologically. In the movie, we don't go through the story in a linear perspective.

ENIGMA codes: In the trailer, the audience is left with many enigma codes such as, why does the girl break up with Tom? What happens afterwards and what happened between them to cause the break up?

ACTION codes: The audience could consider the action code could be when she breaks up with him.

Equilibrium: The equilibrium that we the audience see could be before Tom meets the girl and goes out with her.

Disequilibrium: The disequilibrium is the obvious and clear point where the girl breaks up with Tom as it creates a lot of complications for Tom and essentially changes him as a person.

New Equilibrium: The new equilibrium is when he tries to change and move one but has difficulty in doing this. This part is not shown too much in the trailer so it leaves it up to the audience as an anchor to try and watch the movie and find out.

The Villain: The woman could easily be both the Villain or The Princess.
The Donor and the Helper:  In this trailer, we see many friends helping Tom in his break up so we can see that they are the ones to help him resolve the disequilibrium.
The Princess: The woman could be the Princess but also it can be interpreted that she is not a typical Princess. It could also be interpreted that the Hero is in fact the Princess all along and that he has to save himself from the break up.
The Hero: Tom the main protagonist is the clear and apparent hero of the story.

ENIGMA codes: In the trailer, the audience is left with many enigma codes such as, who are the two main characters and why are they fighting? What are their motives and what are the reasons behind their binary opposition?

ACTION codes: The audience can see that the action codes of violence are presented when Fisk kills the man in the beginning of the scene.

Equilibrium: The equilibrium that we the audience see could be the calm state of the city and the generally setting.

Disequilibrium: The disequilibrium is the obvious and clear point where the first character (Fisk) kills a man to show violence and create disequilibrium in the natural order of affairs.

New Equilibrium: The new equilibrium is when we are introduced to the main protagonist Matt Murdock who is fighting for justice as a lawyer to try and "make the city a better place" and go against Fisk.

The Villain: We don't see him as the villain at first but it is Wilson Fisk shown at the beginning. He could also be the False Hero as his intentions are good but are immediately presented as bad after his actions of killing a man.
The Donor and the Helper:  In this trailer, we see many friends helping Matt but the most dominant ones are the Vicar and the blind old man who helps to train him.
The Princess: We could interpret that the princess that needs to be saved could be the city and setting itself as both the villain and hero talk about saving the city repeatedly.
The Hero: The main protagonist in this trailer is Matt Murdock, the blind lawyer.

At the start of the trailer, as the audience we can see many fade outs which allows the audience to take in every different scene to the story and the surroundings of where the movie would be taken. This is important because before even watching the movie the audience get an idea of what may happen and can identify similar scene to the previous squeals. As they show the different scenes of the movie this brings the attention of the fan base of this movie to get more excited of what the movie could bring, also bringing more popularity towards the movie. In the trailer, it shows linear pattern which allows the audience to get a grasp of the resolution. This is effective because it shows a all rounder of the movie by using the fade out technique by giving the audience hints of what the movie involves. By using the medium close up shots and medium long shots it enables the audience to establish the settings and create identification with the protagonist as we see she is most of the shots and she is trying solve the problem around her by defeating the villain, which makes her the hero the  princess are the people of each distract that she is trying to save, the people she cares about.  Having close up shot of the protagonist it allows the audience to connect with the her for the short of time by seeing her facial expression and identify the emotion she is trying to put across. The trailer brings enigma codes to the audiences minds as they as they try to figure out what could happen and how she is going to defeat the villain. Throughout out the trailer they are many action codes which could represent the genre of the movie being a adventure fiction movie. Throughout the movie, it gives the audience a disequilibrium effect as it involves conflict and the distributed by unfortunate events and evil characters. 

Media Consumption

Newspapers

Which daily newspapers (if any) do you read? 

As my parents bring many newspapers from their commutes, I would read the Sun, Daily 

Mirror and sometimes the Independent 

What sections of newspapers do you turn to first, and why? 

The humour column/section or the headline news.

What sections do you never read, and why? 

I don't normally read the sports section of the papers or horoscopes. Particularly, as I have 

no actual interest in sport and I only glance at horoscopes from time to time.

What kinds of stories do you usually read and why? 

Breaking news stories and many world news, most involving war and conflict.

Do you, or someone else, buy the newspaper you read? 

My mother and I love the front pages of the Sun.

Do you look at the online versions of any newspapers? 

Yes, the Daily Mail as it always has some interesting headline about celebrities doing 

something extremely bad.

Magazines

What magazines (if any) do you buy regularly?  Why? 

i-D, Fader and O, the Oprah Magazine. I think as they showcase a lot of black artists 

which interest me.

What sections of the magazines do you read? 

The interviews they have of celebrities who intrigue me but mostly I spend time cutting 

up their front pages. 

Television

Approximately how many hours a week do you spend watching television? 

4 hours

What times of day do you usually watch television? 

From 5 onward

What programmes do you like best and why? 

On E4 I watch The Goldbergs, The Big Bang Theory, How I Met Your Mother as they are all 

quite mediocre and so makes them quite funny. Channel 4 has more interesting shows like 

Gogglebox on Fridays and First Dates or my Mother's favourite Come Dine With Me.

Do you watch alone or with others? If you watch with others, who decides what you will watch? 

I mostly watch with my Mum and/or my little brother,9, (if he isn't occupied on his iPad). But

mostly my Mum decided as she always has the remote and I always have to lie about

wanting to 'check' a channel to actually watch what I want.

Do you watch 'live' TV or on-demand/catch-up? Do you use any other devices to watch TV (such as laptop of tablet?) 

I guess the X-Factor when it is 'live' or Big Brother. I use 4od to watch missed episodes of 

boxsets.

Radio

Do you listen to the radio? 

Sometimes, I do listen to the radio

If yes, what stations do you like best and why? 

I don't have a particular station but on Sundays my Dad always has Premiere on 

when I wake up.

Approximately how many hours a week do you spend listening to the radio? 

under 1 hour

What times of the day do you usually listen to the radio?

Sundays or Saturdays (all in the morning)

Where do you listen to the radio? 

At home and sometimes on the bus when I,m bored

What other activities (if any) do you do whilst listening to the radio? 

Pretending I'm in a music video and look outside the window . Also, trying to multi-task by

reading at the same time

Cinema

What films have you seen in the cinema in the last month? 

I have seen Suicide Squad,Deadpool, Zootopia and The Jungle Book

What films have you seen in other places – for example, through rental, satellite film

channels or through video-on-demand? 

I actually see a lot of my movies on Film4 such as Hunger Games or Skyfall. Also through

Netflix on my TV.

Who else watched the films with you? 

My little brother.

Who decided what films to watch?

Myself.

What devices do you typically use to watch films: TV, laptop, tablet, phone etc.?

I use both my phone and computer.

Online

How often do you access the internet? 

Everyday.

Where do you access the internet?  At home, at college or school, or at work? 

Home and School

What are the main sites that you access? 

Tumblr, Instagram, Youtube and KissCartoon/Asian.

What are the main reasons for accessing these sites – for example, for information, to 

make purchases, communicate with friends or for entertainment? 

Social media is for entertainment but for my own independent learning. The Kiss sites is for 

watching old cartoons and East Asian dramas

What other activities (if any) do you do whilst accessing the internet? 

Eating and Drinking an excessive amount of water.

What different devices do you use to access the internet? What is your primary device for

accessing the internet? 

A computer or phone. I mostly use my computer for everything and at night use my phone

to read.

What social networks do you use regularly (e.g. Twitter, Instagram)? Why do you belong to 

these networks in particular? 

I use Tumblr. I use Tumblr as I get great frame work of landscapes and 

animals ,also, people to draw from. There are great memes amongst Tumblr and Instagram 

which I happily screenshot for future uses. 

Reflection

How can you develop the amount and variety of media you consume? 

Reading more about economic elements of media rather than the entertainment side of it.  

What will you change in your media consumption habits this year as a result of studying A 

Level Media? 

Being more insightful and appreciative when it comes to movies, but also lessening my 

media consumption as I'm quite sleep deprived.

List three sources of media (websites/newspapers/apps/TV programmes etc.) that you will 

start to access this year that you haven't engaged with previously. 

Apps, Websites and News outlets.

Institution: Brand values

Summary

100 words - 10 words - 1 word

1. Coca Cola
Coca-Cola is a carbonated soft drink produced by The Coca-Cola Company of Atlanta, Georgia. The franchise would come under Happy families and Childhood. The reason, many of their adds are centred around family and friends and sharing the drink itself together. It is a company invented in the 19th century and their Christmas Ad is famous for its nostalgia of the green brand colour; soon to become the famous red and white font brand we know today.

Coca Cola is a large franchise with a nostalgic feel.

Share.

2. Google
Google is an American multinational technology company specialising in Internet-related services and products that include online advertising technologies, search, cloud computing, and software. The Dyer lines of appeal would be applied and that would be for Successful careers, as it is one of the many important search engines of the world and used to get a multi-medium of information. But, also, strategically use their large brand to advertise their own new products or by others.

Google is a large search engine which, powers world.

Intelligence

3. Chanel

Chanel is a high brow French privately owned fashion company. Chanel aims to show beautiful women and men, using famous faces from Marilyn Monroe to Audrey Tautou, and rich luxurious lifestyles.  how important Chanel revolutionised haute couture (high fashion). Their brand all their products with their logo and with that logo represents a sought of elegance because of the inexpensive prices and brand placement. 

Chanel reinvents fashion, transcending conventions and creating an uncomplicated luxury.

Opulant 

4. Tesco

Tesco is a British multinational grocery and general merchandise retailer. They are know by brand as a family friendly local store. Their Dyer lines of appeal makes it known they like to target childhood and nostalgia with their low prices for higher quality foods, but also in adverts showcasing mostly their food ranges in a happy family setting placing themselves in that category. They also apply light humour to their ads to make them seem more home-gown, for the people and so more low-brow, to an extent. 

Tesco is for attainable local family lifestyle.

Obtainable

5. American Apparel 
The American fashion label of American Apparel is an American clothing manufacturer, designer, distributor, marketer and retailer. They fit into beautiful women and self importance and pride. American Apparel's images often display subjects with their blemishes, imperfections and asymmetrical features highlighted and attached with brief, personal descriptions, which attracts audiences because of lack of airbrushing and realness

American Apparel show their fashion on normal people

Character

Reading an Image

This is a landscape 'Reebok' print advert released in 2011. With two halves, there is a medium close up of 50 cent and on the other a quote from him, the poster is minimalist in content but with strong symbolism from ,such things, as the fingerprints with conventions of crime, fight and criminal. The colour scheme is an opaque black and white scheme, the seriousness is emphasised with the artists straight solemn facial expression. The low key lighting also adds to the seriousness of the poster with the artist coming out of the shadows. The target audience maybe young black youth, as they are stereotyped by the media and older age groups to get into gang violence or not make it to their early twenties and so by getting someone such as 50 cent with history of criminal past but was able to become successful is the dominant reading  and shows that this is the image of Reebok a company which stresses victory for others.  Also, to add, the motif of success and victory is show through the sans serif font, the quote states  'Where I am from there is no Plan B. So take advantage of today because tomorrow is not promised.', the optional reading may entail that because of his environment there may not be a chance for someone to follow their path in life, showing how the audience will be lead to think the products from Reebok will help people take risks which will lead to success rather than failure.







First,the two characters in the centre of the poster. In the landscape, the characters are lit up in the centre of the poster and showing the audience see that they will be the main and most important characters in the movie. They are lit up by a bright sun behind them which has connotations of the fantasy genre which shows that this is a hybrid genre film. Claire Danes is featured behind the main male character which shows that he is going to be dominant protector of her and be the main heroic protagonist. This is stereotypical female role and shows Claire Danes as the damsel in distress who needs rescuing, and may lead .To add, the colours scheme add to the mysterious connotations from the blue and the golden warmth and purity connotations from the golden orange colour in the middle. The dominant reading of the poster is the violent characters are featured with the darker colours which shows the audience that they are evil, clearly conveying the positioning of good vs evil in the film. The protagonist characters are featured in the sun which shows that they are the light in the film, the characters that are trying to escape from the evil character (these are basic conventions of fantasy drama).

Welcome to AS Media!

1) Why did you choose AS Media Studies?

I want to go to the universities such as Julliard or NYU and I truly think media would benefit me greatly in getting to my dream universities. I would like to broaden my knowledge about various media and maybe to be able to do the renowned 'Photoshop'.  Also animation is something which I would like to hopefully do if my dream of not becoming an Actress

2) Did you take GCSE Media Studies (either here at Greenford or a different school)?

No, I did not.

3) If you answered yes to Q2, what grade did you achieve in GCSE Media? What coursework tasks did you complete? What would you say your strengths and weaknesses were in GCSE Media?

N/A

4) What grade do you hope to achieve in A Level Media?

I honestly want to achieve an A/A*. For one, I know if I work hard and really delve into something unknown/new to me, I'll be able to achieve this grade.
5) What are your current thoughts about your next steps after A Levels - university, apprenticeship, work?

I would like to go to universities in the US, the dream, to go to Juilliard, NYU or Brown University and become someone big, like an actress.

6) What do you think the biggest media story of 2016 has been and why?

The news post of the Overpopulation, overcompensation- in pictures which was really thought provoking as it made me think that even when we are using billions of pounds for space ventures rather than our own world collapse. It's just really interesting!!.

Also. the major news of Britain- BREXIT. As it was an extremely big decisions of Britain and the outcome left a lot of people distressed and confused also.

7) What media sources do you use to find out about news and current affairs?

I use my phone, as its always in my hand, the internet (Chrome of course) and news outlets and soemtimes the helpful social media websites i.e Instagram, Facebook and Twitter. 

8) What was the last film you watched?

All of Wes Anderson movies THRICE!!. Also, I watched a classic occult movie called Donnie Darco.

9) What is your favourite ever TV series?

Dexter (classic) but also Girlfriends. 

10) How many hours do you spend online in an average day? Is this too little, too much or about right? Why?

A lot, as my only source of entertainment is my computer. So, I would say about 6 hours which I will be cutting down because of school.