Ill Manors print: Branding

The title is in front of the character which would attract the audience. This is useful as the audience would be able to spot the title first. Therefore, the brand can become a brand for the film which can be used to promote the films in other ways. Also, the gun connotes something dangerous and thrilling about the film. I believe the use of the gun and council estates also connotes Plan B's ideologies will probably be displayed in the film. We can use Perkin's theory to suggest stereotypes about youth from estates are dangerous. Also, the use of the star ratings would be able to attract an audience as there are quotes below from film reviewers assuring people the film is worth watching. 

The protagonist on the DVD cover is holding a gun, indicating Ill Manors involves violence and consequently targeting a specific audience. E.g., it is more likely to appeal to a younger audience rather than elderly people who have no concern in watching in crime and violence. The background image is of buildings that look like estate buildings; they are somewhat glamorised by having flash lighting added to them. The reason for the character's head surrounded by stars and reviews is giving a positive representation of Ill Manors, in the sense that it is well received and recognised. The cover also clearly states that Ill Manors is made for those 18 and over, meaning that it will contain violence and explicit scenes. The font is constant across all media platforms, which marks ill Manors as a brand. The use of Plan B as a brand is visible and this is the USP of the film, the thing that makes it diverse from all other British urban drama films.  

By showing all the names of newspapers/magazines/websites where Ill Manors have increased positive reviews, the DVD cover is advertising them along with Ill Manors. This shows there is a cross promotion between the DVD and also the soundtrack as there would be information regarding the soundtrack on the back of the cover, which consequently creates synergy amongst the two.

The vibrant and 'in your face' colours are bright black and yellow.  the original connotations of these colours would be danger in correlation to the police tapes around hazardous areas- replacing the rough and gritty nature of the characters environment. The garish yellow, black and white colour scheme of the poster makes the poster stand out, and, therefore, more people are more likely to view it on the street  as it would be a billboard poster. The tag-line of the film stands out in black against yellow, and it leaves the impression that the film is a gritty drama, but doesn't quite suggest the urban crime elements of the film.The colour scheme, however, also appears quite urban yet very gritty, and connotes a gritty urban drama. The protagonist, Riz Ahmed, is seen puking all over the ground splattering the second half of the title as well as being puked over it. This helps the audience to grasp perhaps the sickening matters that take on underground, as we follow the lives of those who live the most corrupt lives amongst London amongst others. The text at the bottom says "In Cinemas June 6" shows that it is a print text to advertise a film. In small text at the bottom left, there are links to Instagram and Facebook where you can go follow the Ill Manors group. This helps identify that this print text is a poster because if gives information to help raise the popularity of Ill Manors. 

The portrayal of the grit and urban feel through the puke and secluded areas, It’s both discomforting and plays as an enigma code almost. Again the main feature that is there to identify the iLL Manors brand is the background of the poster, the first part of the title "ill" is shown in the same fonts and format as it appears on all media platforms, which is iconic for the brand of ill manors, making it easily identifiable. This has been a repetitive theme through most of the posters that have been seen as it gives a more realistic impression of the film and the area where the people are living. 

The protagonist, Riz Ahmed creates the synergy through himself as he acts through the print platforms, which makes it easily recognisable to identify ill Manors; also due to the same costume being worn in all posters, which makes it again recognisable. The cinema release date would yet again have been braodcast and Plan B broadcasts this Radio 1 for example, which creates synergy amongst the broadcast and print platform. 

The title again is the same as other print adverts. This is done deliberately to create a brand. The audience would associate the brand with the film/music. The colour of the image is dull and implies a negative and deadly narrative of the film. The use of the house with graffiti suggests youth destruction to the environment and there carelessness to society. It reinforces the stereotype of young people being heavily linked with crime. Again, the title would allow the viewer to identity the producer of the content because they probably would have seen it before from other print adverts or Plan B's album. The synergy is used between the film and music video promotion. Also, the use of social media links (hashtag) would allow the audience to get closer to the film and see their associates.

Ill Manors: Print platform

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

The main target audience for this interview is a male audience for late twenties to late thirties. The interview focuses on expensive clothing which are trending in fashion and so would attract those who are middle or upper class men. However,  I think the core target audience would also target 18 - 30 year old age bracket as the younger market would be more self conscious about their body image and would also be more likely to change. Through the use of Plan B in this article, it would appeal to the younger demographic as they are more likely to be interested in him.

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?

 Personal Relationships - Due to the number of people within the population becoming overweight, more people will be able to identify with some of his struggles.  Surveillance - The audience are able to view part of Ben Drew's life.

3) What codes/conventions of print interviews can you find in the article? 

The conventions of a formal mis-en-scene could connote his serious business, seeing that he's obviously wearing what seems to be an expensive piece of tuxedo. Even below it in the article, the clothing is price tagged: Tartan blazer: Vivienne Westwood at Selfridges (£925); Shirt: Mark Powell (£150); Tie: stylist's own. The article follows a question/answer format, a typical convention in magazine articles. However, another convention would be the use of names/titles of people, and not to mention, quotes from both the interviewee and interviewer.

4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?

The narrative is in the form of a chronological journey where the reader would want to read 'till the end to know the end result/new equilibrium,specifically, the journey of Plan B's fitness routine, right from before his routine to after completion of it. 

5) What synergy can you find between this text and the broadcast examples we have studied so far?

The article talks about Plan B's film 'ill manors' not long before it's released. The article acts as positive promotion for the film, creating synergy. Making him known as both a music artist and a director. 

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

In terms of the website that the article has been posted in, the target audience would probably be young adults, maybe older adults too, if they prefer gossip and interesting news. However, what's more significant is the fact that there is attraction drawn from Plan B as an artist, so his audience being young teenagers, preferably view other things included in the article such as politics, regarding David Cameron's name being mentioned.

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?

The article provides personal identity, in a way, since Plan B discusses the London Riots, and many people in London, who will be more likely to read it, will have been affected in some way by it, and therefore identify with the problems brought to the surfaced by it. This also provides surveillance, since it discusses social issues and the London Riots, providing the reader information on it that certain media outlets may not

3) What codes/conventions of print interviews can you find in the article? 

The codes and conventions used such as his clothing - a hoodie that carries connotations of the troubled youth that we see today, involving anti-social behaviour, criminal, etc. Also to mention, Plan B holds a lit cigarette in his mouth which then again has connotations of harm, etc, and to say the least, it is not very formal and in respect instead has an aggressive tone, just like his views on David Cameron in the article. 

4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?

The film also links to Plan Bs political views which inspired and shaped up the narrative of the film. It is relatable to youth who feel like society has left them and victimised them due to their actions or appearance.

5) What synergy can you find between this text and the broadcast examples we have studied so far?

There is this cross promotion between the music and the film for ill Manors and the fact that he is being featured in a music magazine is particularly important as the readers would be interested in his music, so the use of promoting his film through this is a clever way of highlighting to the readers about the release of this film. This interview also contains expletives, which is very similar to the SB.TV interview and the use of his dialect there is similar to the way it has been written here; this would have been done to capture the essence of Plan B himself.



1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

The typical Guardian reader would be quite young and affluent. According the the Guardian newspaper themselves, they believe that their core readership consists of "urban consumers with a keen sense of adventure when it comes to trying new products and experiences." It is explicit to then see that the link between this and the definition of an explorer is almost exact, therefore the pyschographic group that majority of The Guardian's readership would belong to, would be explorers. It is also a left wing broadsheet newspaper, therefore would focus on socialist ideologies rather than conservative. 

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?

The interview both entertains the reader and informs them about Plan B's life and what his childhood was like. By doing this, the audience begins to form an emotional attachment towards Plan B, and therefore would want to explore more about him, which may result in them watching the film itself. 

3) What codes/conventions of print interviews can you find in the article? 

In terms of codes/conventions the article holds a medium close up of Plan B which I would say is quite typical of these types of articles. Also, further down in the interview there is another picture namely of Riz Ahmed in a scene from ill manors which is fairly typical when newspapers/magazines interview a film producer/director. To add, there were the names/titles of people and work, and the quotes from the interviewee and interviewer. 

4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?

I think the narrative of Plan B is what keeps the reader intrigued as he as an individual is so complex and intricate that there is so much to explore with him. The fact that every paragraph tells a different story of his life helps the reader understand Plan B as Ben Drew rather than an artist and a director. The fact that he uses this as a tool to promote his film is a clear promotional technique which causes the reader to sympathise with him, understand him, and therefore want to watch his film. 

5) What synergy can you find between this text and the broadcast examples we have studied so far?

In this article, due to the heavy focus on Plan B's life, it discusses his music career and his debut as a director, which creates synergy, having talked about not only his previous albums and the film and soundtrack to it.

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

The Daily Mail is a tabloid newspaper, which is targeted mainly at the middle class demographic. The readers would predominantly be conservative as it is a right wing newspaper. In terms of psychographics, I think the core group that would read this newspaper would be succeeders as they seek control and are more conservative rather than socialist. 

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?

The article uses derogatory terminology is quite conventional for a negative reviews and the use of the puns and satire make the whole article seem more sarcastic and irrelevant as an artistic film. This is particularly interesting also as the reviews within the article reveal that their own readership dislike the review and actually most do not agree with this opinion. 

3) What codes/conventions of print interviews can you find in the article? 

The article has typical conventions of print interviews such as having a headline,social media links and things like the main image along with a caption along with it explaining the image. Another, conventions are that it holds quotes from other specialists/sources and the other opinions too, so the target audience can automatically agree with what they are saying because the quotes and opinions would be based upon what the daily mail are saying in their whole article. 

4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?

 it is a review, it gives little narrative and story out of all four examples. The only theme in the article appears to be ridiculing the film, and in general, the working/under class.

5) What synergy can you find between this text and the broadcast examples we have studied so far?

The synergy that we can see is having the trailer in the article for the audience to see, even though this was there to be used to mock the actual film itself it could promote a niche audience who disagree with this and end up watching the film instead. 

Ill Manors: Broadcast platform concluded

DVD Extras
Plan B's intentions were to explain why certain things happen, specifically, in these youths lives and why they act the way they do. He does this in order to "challenge misunderstandings of the youth." This would allow more fortunate people to understand that there's a reason why people do or sell drugs, but that there are issues surrounding the lives of the underclass that society doesn't understand, therefore, punishes them for it. For him, the only way to make people understand was to make a film. Plan b wanted to create a realistic setting when creating the film ill Manors because he set it in a council estate where he grew up. From this we can suggest Plan B wanted the film to be as realistic as possible and not have to decorate a random location in the East of London. 
When making the film Plan B also wanted to represent how taking away opportunities for the youth will lead them to take part in drugs and violence as that is there only way out. Plan B had a "clear sense" of what he wanted to promote and this was an explanation as to why the youth are seen as negative and this is down to the fact that society tends to alienate this group (by taking away opportunities). The photographer himself stated how Plan B himself wanted to provide two hours of "entertainment" as long as educating the youth. 

The target audience was originally aimed at those who were involved in the riots and those who feel like an outcast in society (working class especially) and those who believe what they read in the papers and the stereotypes of youths to educate them. He would do this by subverting the stereotype in order to challenge their ideologies. Therefore, a key demographic is people who are  are narrow-minded and naive when it comes to what they read and see in the media rather than those of a troubled backgrounds and the underclass. The film is successful in presenting why the youth act negatively and this is for the reason that they are ignored in society. From the film, Plan B wanted to show the audience what the youth will end up in (drugs and violence) if they have no place in a society and society is mostly worried about politics rather than their individual lives. 

Broadcast/online
 

SBTV is a multi-faceted corporation run by a small team of young people who work on web-based viral content at different music-based events. SBTV was created in 2006 by a teenagerJamal Edwards, for the first three years, Edwards worked alone to deliver unprofessional footage concerning many British grime artists, such as Dizzee Rascal, Wiley, Chipmunk and Tinchy Stryder. 
As the channel began to interest more attention, it also began to present lifestyle interviews and event reportage, and a production team of ten people was recognised as a result. In recent times, the company has quoted its aim to develop a more "diverse youth lifestyle broadcaster", including more genres of music.  Also, this would attract this demographic because the channel itself isn't high-budget. The psychographics would be mainly falling into the mainstream’s category and people who like to keep up-to--date with new trends and upcoming artists in the music industry.The target audience is largely teenagers who have an interest in grime music, but the age range is between 14 - 25 years, 70% males and 30% females.

The audience appeal for this interview would mainly appeal to teenagers through the language being used. In addition, the use of swearing helps the youth of this generation feel more comfortable in the environment and helps convey that nothing is artificial. This helps with the building of relationships with the celebrities. The opening of the clip shows one of the actors from 'Ill Manors' trying to get an interview with Plan B. This would appeal to the target audience by representing people who are trying to be adventurous and sort of breaking the rules (explorers). The interview is informal and uses mature language (such as swearing) which would also attract the target audience, the use of colloquialism (informal language) is the main way the audience appeal is signified as teenagers are the main group who use this sort of language as opposed to the older generation. In this text Plan B is presented as someone extremely passionate about what they work for and what they believe in. He's seen as hard-working and dedicated. However, he's also seen as someone who can joke around and swears, which helps promote realism of the youth in this generation. 

Television


The Jonathan Ross Show is a British talk show presented by Jonathan Ross. It was first airing on ITV on 3 September 2011 and airs on Saturday evenings following the conclusion of Ross' BBC One chat show, Friday Night with Jonathan Ross, in July 2010. One controversial moment on the show included Jonathan Ross and Russel Brand, another controversial figure, phoning Andrew Sachs, claiming Brand had sex with his granddaughter. The action suspended both of them from the BBC, due to the complaint made by Sachs, even though the offensive messages were cleared for broadcast.

The target audience for this interview differs quite a lot in comparison to an audience for SBTV. The target audience for this audience would mainly be targeted towards the older generation who understand adult humor. The use of the swearing means that the youth of our generation can feel like they are in a normal environment, and nothing is artificial. This can allow them to build a relationship with these celebrities. The target audience would be between the ages of 16 - 40 years, the teenagers are most possibly to be attracted to this interview because the show itself interviews famous artists and actors such as Jay-Z and Rihanna.  The show is on a prime-time every Saturday night and this means it will have many viewers. The show has also had many old actors and politicians and this would appeal more middle-aged/middle-class people who have an interest in politics and the economy.  

Plan B is represented as a role model icon on this show. This is as Ross states: 'Most interesting artist around', which takes importance of Plan B. Similarly, the listing of the qualities Plan B has: rapper, songwriter, actor and director shows how qualified and skilled he is. In addition, when the topic of education comes up, Plan B states he went to the 'University of Life', the sarcasm in his talk here emphasises that even though all the tough times, he is still able to find the humour in his life. We all know that Plan B is against the prejudice against the youth; however, he is still able to see right from wrong. The fact that Plan B comprehends that the source of where these issues develop from is parents not loving their children, he can challenge that by means of the music to put across his point.

Radio

BBC Radio 1 is a British radio station functioned by the British Broadcasting Corporation which also broadcasts across many countries, specifying in modern and current popular music and chart hits throughout the day. However BBC 1 radio has declined over the years (has an estimate of 53,502(2014) listeners) as there has been an increase in their competition as more people now listen to music online or on multimedia devices than on the radio.  BBC Radio 1’s target audience is aimed primarily at the 15–29 age groups, although the average age of the UK audience in 2008 was 33. 
 Plan B talks about his dedication in making the film Ill Manors. He talks about the opportunity he has provided the young kids of forest Gate.He mentions that he had to complete shots of phones and mini sim chips. This was attempted to target his audience in the movie. He also mentioned the faith he has in his actors, as they were all unknown but he believed he would be able to turn them into successful and well established artists. 
Plan B represents himself as being someone who has struggled in life before due to his lifestyle and upbringing, he shows that people can overcome their problems and background with a little bit of help or even just one person to make a difference. He portrays himself as someone who can make a difference and will help people who are in need of it. 

iLL Manors: TEDx

1- Notes: 

• He didn't have respect for the authority in the past.
• His view was that the youths that came from dysfunctional families didn't think that they belonged in society 
• The youths believed rap music guided them
• Plan B, was influenced by meaningful rap, which was like poetry
• Dominant Ideology is that the majority of youths believe they are being ignored
• Dominant Ideology is that teenagers are all bad, but nobody is looking at the bigger picture
• Moral Panic is that youngsters are not being heard so they riot and rebel
• He didn't want to glamorise gang culture, but instead, portray the harsh reality of it.
• To Plan B, Chav used to mean child, and he liked being called this by his father. 
• However, Chav now stands for 'Council Housed and Violent' according to him and is used to label and ridicule the underclass, which is why he no longer likes the word
• He thinks calling someone a chav is no different than being sexist or racist

2- The beliefs views which plan B has are connected with the young youths and how plan B had grown up in council estates. This also includes this political view. 

Plan B is being the alternative ideology he is trying to direct out a message about how young youth are being demonised by people calling council estate kids a ‘Chav’ a negative label to represent kid, these kids are being the dominant ideologies as the audience see them as negative people in society. To him, this word is a derogatory term used by people who do not understand what it is like for underclass/working-class youths and to him using the word just as bad as being sexist or racist. In his opinion, this is extremely wrong for those who are better off and more fortunate than those in the underclass to degrade them by using such terms. 

Plan B wants people to help youths who are in trouble and less fortune, by talking to them showing they love and cares, making them feel family and equal to others. Plan B mentions Goldie who made a speech last year at TEDx lecture he mentioned Goldie’s words ‘There's one person out there, everyone in this room knows one person out there that they can help that is less fortunate than them, not financially with knowledge, plant that seed, find out what these kids are good at... so it changes their life, just how it changed my life’. Plan B mentioned this quote to inform the audience that young youths need help and that they are less fortunate than others beneficially. 

 Plan B felt that society disregarded young youths and made it clear young children from lower-class homes didn't belong to it as they would not hear us out; he believes that we should not listen to everybody but our favourite rappers which young youths are most aware off grime, rap genre music. Youths most relate to music if they are under stress or seek for escape they turn to music which they seem to find freedom to, there are many rappers who inspire lots of people as they as artists who guide us from there influential lyrics; which can change pupil’s lives by listening to the lyrics and becoming successful instead of ruining lives. However on the other hand grime/ rap music can show a negative image of some of the words rappers use which influences young youths to do which give other audiences a negative uneven discrimination about youths, such as being a gangster, murder, selling drugs and etc. Plan B saw this as an benefit so he created successful music which has influential words, even though the music had negative words which is unfitting, Plan B says that’s the only way to attract the young youth’s audience to engage them into the music or else they would not be interested. Plan B comprehends children who behave negatively such as knife crime, robbery, drug use, because he believes children do this to seek attention as no one is supervisory them or listening to them (Government).

3- The intended target audience for TEDx lecture would be Guardian newspaper readers who are adults/business workers around 24-45 years of age. As Plan B’s project was filmed in the UK the lecture would appeal to the British audience more as it would be set in the UK. Both genders would be interested in this lecture as it appeals to both genders talking about issues of young youths, which as adults would relate to and understand how kids do feel. The demographic social economic group would be targeted toward class B an audience who is in middle organisation, teachers, and creative and media people therefore would be interested in Plan B speech as he will be promoting a film and talking about society. 

The audience Plan B targeted for the music and film are young adults 18-34 years of age, the music/film relates to a this audience because the characters in both music/film would be the same age which makes the audience relate to the characters more (realism). It would relate to unemployed, young teenagers who have problems in families and establish council estate lives. I think the lecture and promotion of the film and music video attracts to a wider audience which makes Plan B’s project more recognisable and successful to get his point across to the target audience  and the opposite target audience. 

4- Plan B believes the media conveys the youth in only a negative way, and almost demonises them. He believes that by the media doing this and stereotyping them to be "CHAVS" they're going to be against being a part of society and decide to riot, as they've feel like they've been pushed out due to coming from a less fortunate family. According to Stanley Cohen, a moral panic occurs "When a person or group of persons emerges to become defined as a threat to societal values and interests" and people who threaten the social order have been described as"folk devils". Moral panics raise a strong theme of concern as there's some wrong behaviour going on that has a negative impact on society, connoting people that young youths are a negative group. The ‘moral panic’ is then caused for the law to change rules which effect the young youths and make them seem unwanted and isolated by their society causing them to riot and loot to attract attention.