DVD Extras
Plan B's intentions were to explain why certain things happen, specifically, in these youths lives and why they act the way they do. He does this in order to "challenge misunderstandings of the youth." This would allow more fortunate people to understand that there's a reason why people do or sell drugs, but that there are issues surrounding the lives of the underclass that society doesn't understand, therefore, punishes them for it. For him, the only way to make people understand was to make a film. Plan b wanted to create a realistic setting when creating the film ill Manors because he set it in a council estate where he grew up. From this we can suggest Plan B wanted the film to be as realistic as possible and not have to decorate a random location in the East of London.
When making the film Plan B also wanted to represent how taking away opportunities for the youth will lead them to take part in drugs and violence as that is there only way out. Plan B had a "clear sense" of what he wanted to promote and this was an explanation as to why the youth are seen as negative and this is down to the fact that society tends to alienate this group (by taking away opportunities). The photographer himself stated how Plan B himself wanted to provide two hours of "entertainment" as long as educating the youth.
The target audience was originally aimed at those who were involved in the riots and those who feel like an outcast in society (working class especially) and those who believe what they read in the papers and the stereotypes of youths to educate them. He would do this by subverting the stereotype in order to challenge their ideologies. Therefore, a key demographic is people who are are narrow-minded and naive when it comes to what they read and see in the media rather than those of a troubled backgrounds and the underclass. The film is successful in presenting why the youth act negatively and this is for the reason that they are ignored in society. From the film, Plan B wanted to show the audience what the youth will end up in (drugs and violence) if they have no place in a society and society is mostly worried about politics rather than their individual lives.
Broadcast/online
SBTV is a multi-faceted corporation run by a small team of young people who work on web-based viral content at different music-based events. SBTV was created in 2006 by a teenagerJamal Edwards, for the first three years, Edwards worked alone to deliver unprofessional footage concerning many British grime artists, such as Dizzee Rascal, Wiley, Chipmunk and Tinchy Stryder.
As the channel began to interest more attention, it also began to present lifestyle interviews and event reportage, and a production team of ten people was recognised as a result. In recent times, the company has quoted its aim to develop a more "diverse youth lifestyle broadcaster", including more genres of music. Also, this would attract this demographic because the channel itself isn't high-budget. The psychographics would be mainly falling into the mainstream’s category and people who like to keep up-to--date with new trends and upcoming artists in the music industry.The target audience is largely teenagers who have an interest in grime music, but the age range is between 14 - 25 years, 70% males and 30% females.
The audience appeal for this interview would mainly appeal to teenagers through the language being used. In addition, the use of swearing helps the youth of this generation feel more comfortable in the environment and helps convey that nothing is artificial. This helps with the building of relationships with the celebrities. The opening of the clip shows one of the actors from 'Ill Manors' trying to get an interview with Plan B. This would appeal to the target audience by representing people who are trying to be adventurous and sort of breaking the rules (explorers). The interview is informal and uses mature language (such as swearing) which would also attract the target audience, the use of colloquialism (informal language) is the main way the audience appeal is signified as teenagers are the main group who use this sort of language as opposed to the older generation. In this text Plan B is presented as someone extremely passionate about what they work for and what they believe in. He's seen as hard-working and dedicated. However, he's also seen as someone who can joke around and swears, which helps promote realism of the youth in this generation.
Television
The Jonathan Ross Show is a British talk show presented by Jonathan Ross. It was first airing on ITV on 3 September 2011 and airs on Saturday evenings following the conclusion of Ross' BBC One chat show, Friday Night with Jonathan Ross, in July 2010. One controversial moment on the show included Jonathan Ross and Russel Brand, another controversial figure, phoning Andrew Sachs, claiming Brand had sex with his granddaughter. The action suspended both of them from the BBC, due to the complaint made by Sachs, even though the offensive messages were cleared for broadcast.
The target audience for this interview differs quite a lot in comparison to an audience for SBTV. The target audience for this audience would mainly be targeted towards the older generation who understand adult humor. The use of the swearing means that the youth of our generation can feel like they are in a normal environment, and nothing is artificial. This can allow them to build a relationship with these celebrities. The target audience would be between the ages of 16 - 40 years, the teenagers are most possibly to be attracted to this interview because the show itself interviews famous artists and actors such as Jay-Z and Rihanna. The show is on a prime-time every Saturday night and this means it will have many viewers. The show has also had many old actors and politicians and this would appeal more middle-aged/middle-class people who have an interest in politics and the economy.
Plan B is represented as a role model icon on this show. This is as Ross states: 'Most interesting artist around', which takes importance of Plan B. Similarly, the listing of the qualities Plan B has: rapper, songwriter, actor and director shows how qualified and skilled he is. In addition, when the topic of education comes up, Plan B states he went to the 'University of Life', the sarcasm in his talk here emphasises that even though all the tough times, he is still able to find the humour in his life. We all know that Plan B is against the prejudice against the youth; however, he is still able to see right from wrong. The fact that Plan B comprehends that the source of where these issues develop from is parents not loving their children, he can challenge that by means of the music to put across his point.
Radio
BBC Radio 1 is a British radio station functioned by the British Broadcasting Corporation which also broadcasts across many countries, specifying in modern and current popular music and chart hits throughout the day. However BBC 1 radio has declined over the years (has an estimate of 53,502(2014) listeners) as there has been an increase in their competition as more people now listen to music online or on multimedia devices than on the radio. BBC Radio 1’s target audience is aimed primarily at the 15–29 age groups, although the average age of the UK audience in 2008 was 33.
Plan B talks about his dedication in making the film Ill Manors. He talks about the opportunity he has provided the young kids of forest Gate.He mentions that he had to complete shots of phones and mini sim chips. This was attempted to target his audience in the movie. He also mentioned the faith he has in his actors, as they were all unknown but he believed he would be able to turn them into successful and well established artists.
Plan B represents himself as being someone who has struggled in life before due to his lifestyle and upbringing, he shows that people can overcome their problems and background with a little bit of help or even just one person to make a difference. He portrays himself as someone who can make a difference and will help people who are in need of it.
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