The title is in front of the character which would attract the audience. This is useful as the audience would be able to spot the title first. Therefore, the brand can become a brand for the film which can be used to promote the films in other ways. Also, the gun connotes something dangerous and thrilling about the film. I believe the use of the gun and council estates also connotes Plan B's ideologies will probably be displayed in the film. We can use Perkin's theory to suggest stereotypes about youth from estates are dangerous. Also, the use of the star ratings would be able to attract an audience as there are quotes below from film reviewers assuring people the film is worth watching.
The protagonist on the DVD cover is holding a gun, indicating Ill Manors involves violence and consequently targeting a specific audience. E.g., it is more likely to appeal to a younger audience rather than elderly people who have no concern in watching in crime and violence. The background image is of buildings that look like estate buildings; they are somewhat glamorised by having flash lighting added to them. The reason for the character's head surrounded by stars and reviews is giving a positive representation of Ill Manors, in the sense that it is well received and recognised. The cover also clearly states that Ill Manors is made for those 18 and over, meaning that it will contain violence and explicit scenes. The font is constant across all media platforms, which marks ill Manors as a brand. The use of Plan B as a brand is visible and this is the USP of the film, the thing that makes it diverse from all other British urban drama films.
By showing all the names of newspapers/magazines/websites where Ill Manors have increased positive reviews, the DVD cover is advertising them along with Ill Manors. This shows there is a cross promotion between the DVD and also the soundtrack as there would be information regarding the soundtrack on the back of the cover, which consequently creates synergy amongst the two.
The vibrant and 'in your face' colours are bright black and yellow. the original connotations of these colours would be danger in correlation to the police tapes around hazardous areas- replacing the rough and gritty nature of the characters environment. The garish yellow, black and white colour scheme of the poster makes the poster stand out, and, therefore, more people are more likely to view it on the street as it would be a billboard poster. The tag-line of the film stands out in black against yellow, and it leaves the impression that the film is a gritty drama, but doesn't quite suggest the urban crime elements of the film.The colour scheme, however, also appears quite urban yet very gritty, and connotes a gritty urban drama. The protagonist, Riz Ahmed, is seen puking all over the ground splattering the second half of the title as well as being puked over it. This helps the audience to grasp perhaps the sickening matters that take on underground, as we follow the lives of those who live the most corrupt lives amongst London amongst others. The text at the bottom says "In Cinemas June 6" shows that it is a print text to advertise a film. In small text at the bottom left, there are links to Instagram and Facebook where you can go follow the Ill Manors group. This helps identify that this print text is a poster because if gives information to help raise the popularity of Ill Manors.
The portrayal of the grit and urban feel through the puke and secluded areas, It’s both discomforting and plays as an enigma code almost. Again the main feature that is there to identify the iLL Manors brand is the background of the poster, the first part of the title "ill" is shown in the same fonts and format as it appears on all media platforms, which is iconic for the brand of ill manors, making it easily identifiable. This has been a repetitive theme through most of the posters that have been seen as it gives a more realistic impression of the film and the area where the people are living.
The protagonist, Riz Ahmed creates the synergy through himself as he acts through the print platforms, which makes it easily recognisable to identify ill Manors; also due to the same costume being worn in all posters, which makes it again recognisable. The cinema release date would yet again have been braodcast and Plan B broadcasts this Radio 1 for example, which creates synergy amongst the broadcast and print platform.
The title again is the same as other print adverts. This is done deliberately to create a brand. The audience would associate the brand with the film/music. The colour of the image is dull and implies a negative and deadly narrative of the film. The use of the house with graffiti suggests youth destruction to the environment and there carelessness to society. It reinforces the stereotype of young people being heavily linked with crime. Again, the title would allow the viewer to identity the producer of the content because they probably would have seen it before from other print adverts or Plan B's album. The synergy is used between the film and music video promotion. Also, the use of social media links (hashtag) would allow the audience to get closer to the film and see their associates.
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