Arthouse films are artistic and mind provoking rather than commercial in character' unlike Hollywood films.
2) What are some of the suggested audience pleasures for arthouse film?
Hollywood and arthouse films are different, arthouse films consist of character and narrative driven plots. Hollywood films exist for the purpose of entertainment. Hollywood movies are usually mainstream films and conventional audiences would prefer to watch mainstream films over arthouse films which do not always have a resolution at the end compared to a stereotypical mainstream ending.
3) Why do some audiences struggle with arthouse film? Refer to some media theory here (there are some important media theories discussed in the article itself).
Audiences that can understand art-house films have what Pierre Bourdieu calls ‘cultural competences’ – a familiarity with ‘high’ cultural forms and this is usually associated with the middle classes as they are educated. Their understanding of culture means they are more likely to identify in art-house cinema, and so appreciate it more than others. So, in other words, in our society if you don’t like ‘highbrow’ art, such as opera, you are in some way inferior to those who do.
4) To what extent is arthouse film only for the middle classes and older audiences? Why might this be the case?
The only extent art house films are only for the middle classes and older audiences could be because they are more likely to visit art house cinemas due to the price of the tickets which they can afford compared to the working class who would usually go for the typical mainstream cinema.
5) What type of audience would A Field In England appeal to?
The type of audience for A Field in England would appeal to the of demographic group would be A and B who would be split between males and females, with a predominant percentage of them being male; with the ages of 21-35 as it would be very niche. They are more likely to visit art-house cinemas due to the price of the ticket and their middle-class social values.
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A Field In England: BFI report on the release strategy and commercial success
1) Read this BFI Insight report into the release and reception of the film. What was the purpose of the report?
How each area of the film; advertisers, enabled the film to be commercial in their success but also to see the uniqueness of the movie such as with the release schedule.
2) What was the budget for A Field In England?
The budget was of £316,879
3) What were the key numbers in terms of cinema box office takings, TV viewers, VOD and DVD sales?
TV Viewers: 367,000
VOD: 6,003
DVD: 7,577
Box Office: £51,409
4) What was the primary target audience for A Field In England? Does this surprise you? How does it contrast with your answer to question 5 in the tasks above?
The target audience for the film was ABC1 18-25 year olds but from above I stated ages ranging from 21-35 as it is quite a niche genre and so wouldn't target younger audiences but to add on, they must also have known of Whealty and his work. So because of his unique way of realising the film, I would of thought the target audience would be higher. The gender spilt would be both make and female with a 50/50 percentage in the two.
5) What did the report conclude with regards to social media and the marketing campaign? How does this link to our Ill Manors case study?
Much like the iLL Manors, soical media was a big factor for advertising as it got the movie noticed, and really brought the success for the movie allowing young people to hear about the film and share it online allowing others to do the same too.
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