January Assessment- LR

1) Type up your feedback in full in a new blogpost called 
www: 
You've clearly revised some media theory and terminology and pictures out some good aspects of the clip. Now we need to work on exam technique...
ebi: 
-Critical error: you don't answer the questions! Don't mention sound for mise-en-scene; for audience appeal you need to think pleasures: U+G theory etc. 
-Need more depth/detail to reach higher levels: three well developed paragraphs per Q minimum 

2) Read the Mark scheme and Examiners' Report for the Sussex Safer Roads MEST1 exam.

3) Use the information you read in the mark scheme and Examiners' Report to re-write your weakest question into a superb, well-developed answer below your typed up feedback. 

How does the film appeal to such a wide audience?
The film appeals to a wide audience in different ways. Firstly, the viral advert platform means that audiences are enabled to share it on social media sites i.e Twitter and Facebook, and through social interactions in comments sections re able to pass their own comments and debatable ideas. Audience pleasures taking into account the audience are taking in pleasure in a shared sense of discovery and so promoting a film that doesn't follow typical narrative conventions of a negative resolution from shocking 'stay safe' adverts.

The film engages a simple and understood metaphor, visually, to show the threat to a happy family and the universal message conveyed in a brief form without nothing distracting or off-putting dialogue. It is simple, emotive, that evokes empathy and engages the target audience in an immediate manner.The emotive music playing immediately engaging the audience, affirming the importance of family, in which each member plays an essential role in others safety. 

The film is also innovative i techniques used to convey the road safety message and will not exclude younger or older audiences and it has a sense of inclusivity show through the main role of the daughter in protecting her father. This appeal for the family audience is reinforced by the emotional aspects of the content, with fears and feelings easily identifiable by any member of the target audience, linking to personal or known experiences of safety issues that resonate with everyone viewing the film.