Christmas Ads (in November)

1) Which do you think is the most appealing and why? Try to use some of our audience theory in your answer. 

To me, the Sainburys' advert struck a chord in modern day audience and tries to make a personal bond to the audience by: having both parent of hetro/homosexual backgrounds for the audience to identify to these different  families. Also, the use of a jingle in the ad is really popular for the advert to distinct themselves from others.

2) Are there any audience pleasures that two or more of the adverts have in common? Choose two examples to illustrate your point. 

The Sainsbury and Heathrow ads create a sense of family and togetherness for the year. Also, both use voyeuristic pleasure with a perception that everyone has equal values.

3) Choose a different advert and identify the target audience for the advert. Answer in terms of demography and psychography. What tells you this?

John Lewis which is an elite store appeals to the middle class rather than those of a higher class in their 'Monty the Penguin ad'.

4) Why do you think Christmas adverts, in particular, often use emotive language and narratives to appeal to a wide audience?

To create an equal sense of intimacy within the ads, of the 'moral' of Christmas 'family and togetherness' and so by creating a more emotive ad grasps the mass rather than the few. Because they are trying to create a warm, loving image for their brand and they are trying to appeal to the mass audience. 

5) Choose an advert with a narrative and, just for fun, apply one of our narrative theories to it. Why does a narrative have a place in an advert? 

The M&S advert uses their narrative to connote togetherness and family, but also, showcasing the not thought of idea that Ms.Claus also has a job on Christmas. By using a two young siblings imposes the idea of normal family quarrels. However, the basic narrative of family is brought when the siblings after fighting only wanting the best for each other, a really emotive advert.